Terms of service

1. Definitions

The following definitions apply throughout these Terms. Defined terms are written with an initial capital letter.

"Service" — the e-commerce platform provided by Prestaworks AB under the Storeborn brand, including the admin panel, storefront, APIs, the Marketplace for Add-ons, and related infrastructure.

"Merchant", "you" or "your" — the natural or legal person who registers and uses an account in the Service in the capacity of a business.

"We", "us" or "Storeborn" — Prestaworks AB, company registration number 556786-1561, registered in Västerås, Sweden.

"Terms" — this agreement, including any annexes and documents expressly referenced, such as the privacy policy, cookie policy, and the price list in force from time to time.

"Content" — all material that the Merchant uploads, creates or otherwise makes available through the Service, including products, images, texts, trademarks, customer records and communications.

"Marketplace" — the part of the Service where the Merchant can install free and paid Add-ons that extend the Service's functionality.

"Add-on" — modular functionality, integration or extension installed through the Marketplace.

"Service Fee" — the sales-based fee charged by Storeborn in accordance with the price list in force from time to time.

"End Customer" — a consumer or other customer who shops in the Merchant's store.

2. Introduction and formation of the agreement

By registering an account, clicking "I accept", or otherwise activating the Service, you enter into a binding agreement with Storeborn on the terms set out in the Terms. If you register the account on behalf of a legal entity, you confirm that you have authority to bind that entity.

The Service is intended exclusively for businesses. The Service may not be used by consumers acting in their capacity as private individuals. By accepting the Terms, you confirm that the agreement is entered into in the course of business activity. Consumer-protection legislation aimed at private individuals therefore does not apply to the relationship between you and Storeborn. This does not affect any consumer rights that your own End Customers may have toward your store.

Together with the privacy policy, cookie policy, the price list in force from time to time, and any specific terms for individual Add-ons or features, the Terms constitute the entire agreement between the parties regarding your use of the Service.

3. Account, eligibility and security

To create an account, you must be at least 18 years old or represent a legal entity. You undertake to provide accurate, complete and current information at registration and to keep that information up to date throughout the term, including company name, registration number, billing address, contact person and email address.

You are responsible for all activity that takes place through your account, including activity by employees, contractors, partners or others to whom you have granted access. You undertake to:

(a) keep login credentials, API keys and other access means confidential and not share them with unauthorized persons, (b) promptly notify Storeborn at security@storeborn.se in case of suspected unauthorized access or security incident, and (c) use strong passwords and, where available, enable two-factor authentication for all administrators.

Storeborn provides platform-level security measures such as encryption, monitoring and access control but is not liable for security incidents caused by the Merchant's failure to maintain its own security measures, including weak passwords, shared accounts or unauthorized disclosure of access.

4. Service scope and availability

The Service is a SaaS-based e-commerce platform providing hosting, SSL certificates, CDN, theme engine, payment and shipping integrations, inventory and order management, customer and reporting tools, and a Marketplace with Add-ons. The Service is delivered in the form available from time to time ("as is" and "as available").

Storeborn strives for high availability and takes reasonable measures for operations, monitoring and security updates. Unless a separate written service-level agreement (SLA) has been entered into, however, no specific uptime or response time is guaranteed. Scheduled maintenance is performed where possible during low-traffic periods and announced in the admin panel.

Storeborn may at any time:

(a) develop, modify, update, replace or remove functionality, (b) introduce reasonable technical limits (such as file, storage, request and bandwidth caps) to protect the stability of the platform and the use by other merchants, and (c) take measures to handle abuse, security incidents or overload, including temporary throttling or blocking of individual stores or features.

Material changes that adversely affect the Merchant are, to the extent practicable, announced in the admin panel and/or by email reasonably in advance of the effective date. Minor adjustments and pure improvements may be introduced without prior notice.

5. Beta features and previews

Storeborn may from time to time make available features labelled "beta", "early access", "experimental", "preview" or similar. Beta features are provided for evaluation purposes and may be incomplete, contain bugs, lack full documentation, and be modified or withdrawn without prior notice.

Beta features are not covered by any warranties or service levels and are used entirely at the Merchant's own risk. Storeborn is not liable for losses or damages arising from the use of beta features, regardless of whether they are provided free of charge or for a fee.

The use of beta features may be subject to supplementary terms presented in the admin panel. Such supplementary terms form an integral part of the Terms during the beta period.

6. Acceptable use and content

The Merchant may use the Service only for lawful business activity. The following is expressly prohibited:

(a) the sale of goods or services that are illegal under Swedish law or under the law applicable to the End Customer, including but not limited to narcotics, weapons beyond what is allowed under Swedish weapons law, counterfeit goods, stolen property and products that infringe third-party intellectual property rights, (b) the sale of goods or services subject to sanctions under EU, UN, US (OFAC) or other applicable sanctions legislation, or sales to sanctioned persons, organizations or jurisdictions, (c) using the Service for fraud, money laundering, terrorist financing, identity theft, phishing or other criminal activity, (d) the sale of high-risk products (such as pharmaceuticals, tobacco, alcohol, adult content, cryptocurrencies, financial services or multi-level marketing) without the Merchant having ensured that all sub-providers and applicable laws permit it, (e) publishing Content that is hateful, threatening, harassing, discriminatory or harmful to minors, or that violates fair-marketing standards, (f) harmful or unauthorized use of the platform's infrastructure, including automated scraping, load generation, reverse engineering, attempts to circumvent security measures, disruptive API usage, and distribution of malicious code, (g) attempts to circumvent the Service Fee or manipulate the basis for it, for example by intentionally routing transactions outside the platform's payment flows, and (h) reselling, sublicensing or otherwise commercially exploiting the Service without a written agreement with Storeborn.

The Merchant is solely responsible for the Content made available through the Service, for the store's compliance with applicable law (including the Consumer Sales Act, the Distance Selling Act, the Marketing Act and product-safety legislation), and for the relationship with End Customers and any third parties.

Storeborn reserves the right, in the event of a suspected or actual breach of this section, to immediately and without prior notice suspend the account, remove or block Content, and take any other measures required to protect the platform, other merchants or third parties. Storeborn has no general obligation, however, to proactively monitor or review the Merchant's Content.

7. Marketplace and add-ons

The Service includes a Marketplace where the Merchant can install free and paid Add-ons. Add-ons may be provided by Storeborn itself or by third-party developers. The provider of each Add-on is identified in the Add-on's description in the Marketplace.

By installing a paid Add-on, the Merchant enters into a separate ongoing subscription agreement with the associated monthly or annual fee in accordance with the pricing set out in the Marketplace at the time of installation. Fees for Add-ons are invoiced together with the Service Fee in accordance with section 9.

Some Add-ons may offer a free trial period. If the trial is not cancelled before it ends, the Add-on automatically converts to an ongoing paid subscription. The trial period constitutes the Merchant's opportunity to evaluate the Add-on.

Since Add-ons are digital services that are activated immediately and begin delivery directly on installation, no right of withdrawal or refund of fees already paid applies. The Merchant may cancel an Add-on at any time via the Marketplace. The cancellation takes effect on the last day of the current calendar month plus 1 additional full calendar month — the Add-on remains active and is invoiced through that date, after which it is automatically uninstalled. The exact cancellation date is shown in the admin panel before the Merchant confirms the cancellation. No pro-rata refunds are issued for the period unless expressly stated for the individual Add-on. Storeborn may adjust the notice period with 30 days' notice in accordance with section 18.

Storeborn is not liable for the content, functionality, security or compliance of Add-ons provided by third-party developers. Storeborn reserves the right to review, suspend or remove an Add-on from the Marketplace in the event of suspected security, quality or compliance issues. The removal of an Add-on may cause the associated subscription to terminate without any right to compensation beyond a possible refund of fees relating to time after removal.

For Add-ons that integrate with external service providers (e.g. payment, shipping, accounting or marketing systems), the relevant third party's terms also apply, and the Merchant is responsible for reading and complying with them.

Storeborn may from time to time adjust the price of paid Addons. In case of a price increase, the Merchant is notified via an in-app notification in the admin panel and via e-mail to the contact address registered on the account. The new price takes effect no earlier than the first day of the Merchant's billing period that begins at least thirty (30) days after the notification was issued. The Merchant has the right to cancel the Addon before the effective date at no extra cost via the Marketplace. In case of cancellation before the effective date the Merchant is charged only at the previous price for the remaining time until the cancellation takes effect. Price decreases apply automatically from the same billing period and require no action from the Merchant.

8. Third-party services and integrations

The Service enables the Merchant to activate integrations with third-party providers, such as payment providers, shipping providers, accounting systems, analytics tools and marketing-service providers. Such services are provided directly by the relevant provider in accordance with its own terms, pricing and privacy policy.

Storeborn acts in relation to third-party providers solely as a technical integration partner. We are not a party to the Merchant's relationship with the provider and are not liable for the provider's performance, defects, outages, fees, security incidents or other actions.

Some third-party providers (e.g. payment providers) may impose requirements on the Merchant such as KYC checks, industry restrictions, transaction monitoring or reserves. The Merchant is responsible for meeting these requirements. If a third-party provider pauses, terminates or limits its service toward the Merchant, this does not constitute a breach of contract on Storeborn's side.

The platform is operated via a Swedish hosting provider with data centres in Sweden and supported by an international provider for CDN, DDoS protection and security services. A complete and current list of Storeborn's sub-processors is available in the privacy policy.

9. Payment, fees and invoicing

Storeborn applies a sales-based Service Fee with no fixed platform fees. The fee is calculated on the Merchant's net sales (gross sales excluding VAT, shipping and credit notes) according to a progressive tariff model. The current tariffs, any monthly cap and calculation examples are published on Storeborn's website. Storeborn reserves the right to adjust the pricing on 30 days' notice in accordance with section 18.

In addition to the Service Fee, paid Add-ons may incur monthly or annual fees in accordance with section 7.

Invoicing is performed monthly in arrears with 6 days payment terms. Invoices are sent primarily electronically to the contact address the Merchant has provided. Unless otherwise stated, invoicing is performed in Swedish kronor (SEK).

In the event of late payment, statutory late-payment interest, statutory delay compensation and reimbursement of reasonable collection costs apply. If an invoice remains unpaid 8 days after the due date, Storeborn may suspend the store until payment is made. In the event of continued non-payment, the claim may be referred to debt collection and the agreement may be terminated in accordance with section 16.

If the Merchant believes that an invoice is incorrect, an objection must be submitted in writing no later than 30 days from the invoice date. Amounts not objected to within this period are deemed accepted.

Storeborn may, on reasonable notice, adjust payment methods, invoicing frequency and invoicing systems. Where necessary, outstanding balances may be settled through agents such as collection agencies, billing partners or accounting services, in which case relevant data may be transferred to such sub-providers.

10. Taxes and regulatory compliance

The Merchant is solely responsible for compliance with all legislation applicable to the store's business. This includes without limitation:

(a) correct VAT registration in the jurisdictions where it is required, including any OSS or IOSS registration for sales to consumers in other EU countries, (b) the application of the correct VAT rate per product, customer category and delivery destination, (c) invoicing, receipt and bookkeeping requirements under the Bookkeeping Act and other applicable law, (d) consumer-law compliance toward End Customers, including right of withdrawal, right of complaint, warranties and price information, (e) product safety, labelling, CE requirements, food law and other product-specific rules, (f) export and import rules, customs handling, sanctions and export controls, and (g) GDPR and other data-protection legislation in the Merchant's relationship with End Customers.

The Service's functions for VAT calculation, price display and reporting are aids provided to simplify the Merchant's compliance. Storeborn does not provide legal, tax or accounting advice. It is the Merchant's responsibility to verify that settings, VAT rates and calculations are correct for its own business and, where necessary, to seek advice from its own advisor.

11. Data processing and personal data

Processing of personal data under this agreement has two roles under the GDPR:

In relation to the personal data End Customers provide in the Merchant's store — such as name, address, email, phone number, order and payment information — the Merchant is the data controller and Storeborn acts as data processor. Storeborn processes such data solely for the purpose of providing the Service on the Merchant's documented instructions.

In relation to the data processed about the Merchant itself — such as account data, billing information, support communications and logs — Storeborn is the data controller. The processing is described in our privacy policy.

By accepting the Terms, the Merchant simultaneously enters into a data-processing agreement with Storeborn regarding the processing of End Customer data. The data-processing agreement forms an integral part of the Terms and governs, among other things:

(a) the purpose, scope and duration of the processing, (b) Storeborn's obligation to implement appropriate technical and organizational security measures, (c) Storeborn's right to engage sub-processors, listed in the privacy policy and subject to change on reasonable notice, (d) assistance with data-subject rights and incidents, and (e) return or deletion of personal data upon termination of the agreement, subject to the Bookkeeping Act and other mandatory law.

The Merchant is responsible for having a legal basis for processing End Customers' personal data, for providing an accurate privacy policy in the store, and for handling data-subject rights. Storeborn provides tools for data export and anonymization of End Customer data.

12. Intellectual property and content licence

The Merchant retains all rights to its Content, including product images, texts, trademarks, logos and customer records. By making Content available in the Service, the Merchant grants Storeborn a non-exclusive, royalty-free, worldwide licence for the duration of the agreement to store, copy, index, optimize, adapt format for different devices, distribute and display the Content to the extent necessary to provide the Service. The licence also covers the right for Storeborn's sub-processors (such as hosting and CDN providers) to perform corresponding technical actions.

The licence terminates when the Content is deleted by the Merchant or when the agreement terminates, with the exception of (i) cached or backed-up copies that are deleted within a reasonable time and (ii) bookkeeping material and legally required data in accordance with sections 9 and 11.

Storeborn owns all rights to the Service, including software, source code, design, interfaces, documentation, trademarks (such as "Storeborn" and its logos), themes developed by Storeborn and other intellectual property. No rights are transferred to the Merchant beyond the limited, non-exclusive, non-transferable right to use the Service in accordance with the Terms during the term.

It is prohibited to copy, modify, decompile, disassemble, reverse engineer, create derivative works of or distribute any part of the Service, beyond what is expressly permitted under mandatory law. Use of Storeborn's trademarks may take place only in accordance with Storeborn's trademark guidelines in force from time to time or with written consent.

The Merchant warrants that the Content does not infringe any third-party rights and that the Merchant has all necessary rights and consents to make the Content available in the Service.

13. Feedback and suggestions

If the Merchant submits comments, ideas, suggestions, bug reports or other improvement proposals to Storeborn ("Feedback"), the Merchant assigns all rights to such Feedback to Storeborn free of charge and without limitation. Storeborn may use the Feedback for any purpose, including developing and commercializing the Service, without any obligation to provide compensation or attribution.

Feedback is not treated as confidential information unless otherwise agreed in writing.

14. Warranty disclaimer and limitation of liability

The Service is provided "as is" and "as available". To the extent permitted by mandatory law, Storeborn disclaims all implied warranties, including but not limited to warranties of fitness for a particular purpose, merchantability, uninterrupted or error-free operation, and that the Service will be free from viruses or other harmful components. Storeborn does not warrant that the Service will always meet the Merchant's specific requirements or lead to any particular business result.

Storeborn's liability is, to the extent permitted by mandatory law, limited as follows:

(a) Storeborn is not liable for indirect damages, consequential damages, lost profits, lost revenue, lost goodwill, loss or corruption of data, reputational damage or damages arising from third-party services or Add-ons provided by third-party developers.

(b) Storeborn's total aggregate liability to the Merchant for all claims arising under or in connection with the Terms — whether based on contract, tort, warranty, statute or otherwise — is limited to the lesser of (i) the sum of the Service Fees and Add-on fees actually paid by the Merchant to Storeborn during the twelve (12) months immediately preceding the event giving rise to the claim, or (ii) SEK 50,000.

(c) The limitations above do not apply to the extent the damage is attributable to gross negligence or wilful misconduct on Storeborn's part, or where mandatory law expressly prohibits such a limitation.

(d) Storeborn is not liable for damages arising from the Merchant's own use of the Service — including incorrect settings, incomplete backups, incorrect handling of End Customer rights or failure to comply with applicable law.

Claims must be submitted to Storeborn in writing within twelve (12) months from the date the event giving rise to the claim was discovered or should have been discovered; thereafter the claim lapses.

15. Indemnification

The Merchant undertakes to indemnify and hold Storeborn — including its affiliates, management, employees, agents and sub-contractors — harmless from claims, demands, losses, costs and damages (including reasonable legal and attorneys' fees) brought against Storeborn by third parties as a result of:

(a) the Merchant's Content or the products or services sold via the Merchant's store, (b) the Merchant's breach of the Terms, applicable law or third-party rights, (c) End Customer claims relating to the Merchant's obligations under consumer-protection, data-protection or other applicable legislation, (d) the Merchant's tax or bookkeeping obligations, (e) disputes between the Merchant and a payment, shipping or other third-party provider, and (f) security incidents caused by the Merchant's failure to maintain its own security measures in accordance with section 3.

Storeborn shall notify the Merchant of such claims within reasonable time and give the Merchant the opportunity to assume the defence, with Storeborn's right to participate with its own counsel at its own expense. The Merchant may not enter into a settlement that imposes obligations or admissions on Storeborn without Storeborn's written approval.

16. Termination

The Merchant may at any time request termination of its account via the admin panel. Upon termination, a grace period of 30 days begins during which the termination may be withdrawn. The Service may be used as normal during the grace period.

When the grace period has expired, any outstanding Service Fee and other fees are invoiced and the account is closed. Content and other data are then preserved for an additional 20 days to allow for data export and possible reactivation. Thereafter data is permanently deleted, with the exception of data that must be retained under the Bookkeeping Act or other mandatory law.

Storeborn may terminate the agreement:

(a) on 30 days' written notice without stating a reason, (b) on 14 days' written notice in the event of material breach by the Merchant if the breach has not been remedied within those 14 days, or (c) with immediate effect without prior notice in the event of (i) a serious breach of section 6, (ii) bankruptcy, insolvency, corporate reconstruction or equivalent situation, (iii) requirements from an authority, payment provider or shipping provider that make continued operation impossible, or (iv) repeated non-payment.

Upon termination under (c) (i) or (iv), all outstanding amounts fall due immediately for payment. Storeborn does not refund Service Fees or Add-on fees already paid in the event of termination resulting from the Merchant's breach.

Provisions which by their nature are intended to survive termination of the agreement — including the sections on intellectual property (12), feedback (13), warranty disclaimer and limitation of liability (14), indemnification (15), dispute resolution (20) and any payment obligations — shall continue to apply after the agreement has terminated.

17. Inactivity and automatic suspension

Storeborn monitors activity on all accounts to maintain the quality and security of the platform. If the account shows no activity (logins, order management, product or store updates or equivalent) for a continuous period, the following actions are taken automatically:

After 30 days of inactivity, a warning notification is sent to the email address associated with the account.

After a total of 45 days of inactivity, the store is temporarily suspended. During suspension, the store is not available to End Customers, but data is preserved. The Merchant can reactivate the account at any time by logging in.

After a total of 60 days of inactivity, the account is marked for deletion. The Merchant is notified by email and given a grace period of 20 days.

Once the grace period has expired — a total of 80 days after the last activity — the account and all data are permanently deleted. This action cannot be undone.

The time periods stated above may be adjusted by Storeborn. Changes take effect upon update of the Terms in accordance with section 18.

18. Changes to the terms

Storeborn may update the Terms from time to time. For material changes — such as changes to the pricing model, reductions of liability toward the Merchant or the introduction of new obligations for the Merchant — the Merchant is notified by email and/or a notice in the admin panel at least 30 days before the effective date.

Minor editorial changes, clarifications or additions that expand the Merchant's rights may take effect immediately without prior notice. The most recently updated version of the Terms is always published on Storeborn's website, and the latest update date is shown at the top of the page.

If the Merchant does not accept the amended Terms, the account must be terminated before the effective date. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

19. Notices, assignment and miscellaneous

Notices: Statutory notices from Storeborn to the Merchant are sent to the email address registered on the account or published in the admin panel. The notice is deemed to have reached the Merchant the same day it was sent or published. Statutory notices to Storeborn shall be sent to legal@storeborn.se with a copy to the contact address stated on Storeborn's website at the relevant time.

Force majeure: Neither party is liable for delays or failure to perform caused by circumstances beyond the party's reasonable control, such as natural disaster, war, terrorism, pandemic, power outages, general internet disruptions, cyberattacks on infrastructure providers, governmental orders, strikes or other industrial action. The affected party shall notify the other party of the event and its likely duration within reasonable time.

Assignment: The Merchant may not assign its account or its rights and obligations under the Terms without Storeborn's written consent. Storeborn may assign its rights and obligations, in whole or in part, in connection with a corporate acquisition, merger, reorganization or transfer of all or a material part of the business, and may engage sub-contractors for performance.

Data export: During the term, the Merchant has the right to export store data (products, customers, orders and similar) via the export tools provided in the admin panel. Storeborn does not guarantee that the export formats are directly compatible with other platforms.

Sub-contractors and sub-processors: Storeborn may engage sub-contractors and, for the processing of personal data, sub-processors for parts of the Service. A current list of sub-processors is available in the privacy policy.

Waiver: Failure by a party to exercise a right under the Terms does not constitute a waiver of that right or of the right to invoke it in the future.

Severability: If any provision of the Terms is held to be invalid, illegal or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall, as far as possible, be replaced by a valid provision that most closely reflects the parties' intent.

Entire agreement: The Terms, together with the privacy policy, the cookie policy, the price list and any specific terms for individual Add-ons or features, constitute the entire agreement between the parties regarding the Service and supersede all prior agreements on the same subject.

Language versions: The Terms are published in Swedish and English. In the event of any conflict of interpretation between the language versions, the Swedish version shall prevail.

20. Governing law and dispute resolution

The Terms are governed by Swedish law, with the exception of its conflict-of-laws rules.

Disputes arising out of the Terms shall in the first instance be resolved through good-faith negotiations between the parties. If the parties do not reach an agreement within 30 days from the date negotiations were initiated, the dispute shall be finally settled by a Swedish general court with Stockholm District Court as the court of first instance. This does not affect Storeborn's right to bring proceedings concerning matured claims in the court where the Merchant is domiciled or carries on its business.

Nothing in this section affects mandatory legislation that may exceptionally apply.

21. AI assistant

The Storeborn AI assistant is an optional Add-on available to Merchants. It is classified as a limited-risk AI system under EU Regulation (EU) 2024/1689 (the "AI Act") Article 50, which enters into force on 2 August 2026.

As a Merchant you are responsible for:

(a) informing your end customers about the use of AI where relevant — Storeborn provides UI tools (badges, disclosure widgets) to make this easier, (b) reviewing AI-generated content (product descriptions, SEO text, draft pages) before publication, (c) verifying that your use of the AI assistant complies with your local legislation, including consumer-protection, marketing and competition law.

Storeborn is responsible for:

(a) technical transparency mechanisms — every AI action is visibly disclosed in the admin UI, badged in audit logs and recorded for audit purposes, (b) security measures to prevent data leakage between merchants — row-level security, encryption at rest, PII minimisation in audit logs, (c) data-processing agreements with the AI providers we use as sub-processors (the current list is available in the privacy policy).

The Merchant can request a list of currently active sub-processors for AI functionality, as well as a record of the Merchant's own use of the AI assistant (chat sessions, tool actions, audit-log entries) via support@storeborn.se. Requests are answered within 30 days, in line with the data-subject rights described in the privacy policy.