Expand Your Reach to Amazon – Effortlessly
Sell on Amazon without the headache of managing a second store. Keep your existing catalog, synchronize inventory, and handle all orders in one unified system with Storeborn.
The add-on is installed in your shop. You connect your own Amazon seller account and keep it — we never sell in your name.
Why it is simpler with Storeborn
Four things that take the duplicate work out of adding Amazon as a channel.
One unified catalog
No spreadsheets or duplicate data entry. Publish your existing products directly to Amazon.
Smart inventory sync
Sell a product in your store, and the stock updates on Amazon instantly to prevent overselling.
Centralized order management
Amazon orders flow straight into your regular Storeborn order list. Pick, pack, and ship from one place.
10 European markets
Expand across borders easily. We automatically handle currency conversion and destination-based VAT.
Ten European marketplaces
Turn them on one at a time, at your own pace. You choose which products go to which market.
- Sweden
- Germany
- France
- Italy
- Spain
- Netherlands
- Belgium
- Ireland
- Poland
- United Kingdom
Only markets you actually sell to can be enabled — your shop settings for sales countries decide what is offered.
Seamless, Background Synchronization
You manage your store; we handle the connection. Changes to products, pricing, and stock levels are continuously pushed to Amazon. If an order is canceled on Amazon, your stock is safely restored in Storeborn. We even allow you to set inventory safety margins for high-demand periods.
Products
Title, description and images from your catalogue, in the market language when you have a translation.
Prices
Converted to the market currency with the right VAT. Your own per-currency prices take precedence if you have set them.
Stock
The same figure as the shop, with a safety margin you can set yourself when you sell in several markets.
Orders
Amazon orders are imported as real orders and draw stock the same way every other order does.
Cancellations
An order cancelled at Amazon is cancelled with you too, and the stock goes back.
Errors you can act on
If a product cannot be published, the reason sits on the product — in Amazon's own wording.
Two Simple Ways to List
If your product already exists in Amazon's catalog, simply match it using your barcode. Selling your own brand? We adapt automatically to Amazon's category requirements to help you create brand-new listings seamlessly.
Product in your shop
Cabin trolley 40 L
Already at Amazon
The barcode matches. Your offer is added beside the existing ones.
New product
You fill in what Amazon requires for the product type.
Automated Pricing & Local VAT
One base price is all you need. We automatically convert currencies and apply the correct destination-based VAT for each market. Want full control? Set specific manual prices to override the conversion.
One price in the shop, the right amount per market
- SwedenSEK
- GermanyEUR
- PolandPLN
VAT is added by destination country. If you have set your own price for a currency, it is used instead of the conversion.
Amazon orders are just orders
They arrive in your ordinary order list, draw stock and move through the same statuses as the rest. You pick and pack in one place.
Your order list
- #1042Shop
- #1043Amazon
- #1044Shop
Same list, same statuses, same picking.
Three steps
Choosing products takes a while. The rest is done in a few minutes.
Install the Add-on
Activate the Amazon integration directly in your Storeborn admin.
Connect securely
Link your Amazon Professional Seller account in clicks — no API keys required.
Publish and sell
Select your products, choose your target markets, and let the sync do the rest. (Note: Valid EAN/UPC barcodes and unique SKUs are required.)
What You Need to Get Started
Most requirements come directly from Amazon, but we make it easy to keep track. Here is your quick checklist before connecting:
Amazon Professional Account
You sell under your own company name; we just provide the technical bridge.
Valid Barcodes
Amazon requires valid EAN or UPC codes to identify and match your products.
Unique SKUs
Every product and variant must have its own unique item number.
Producer Responsibility (EPR)
Required for certain markets. We clearly show you where and when this applies.
Common questions
Ready to scale with Amazon?
Start your Storeborn store for free and activate the Amazon add-on whenever you're ready. If you get stuck, our team is here to help you through the first steps.